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Why Vector format?

In Vector graphics points, curves, lines, polygons etc are used to represent the complete image. While in raster the image representation is totally different. In Raster format, the image is represented by pixels. One of the main advantage of using vector image is scalable. Vector image can be scaled to any extend without loss of its resolution. while raster or bitmap images scales poorly. Second advantage of vector image is flexibility in editing. You can edit any part or property of the vector image , like color, angle, width etc without degradation of image quality. Vector graphic is also good for color separation in case of screen printing.

How the Shell Opened to the World

Everyone knows what the “Shell” or pecten symbol stands for. It stands for one of the biggest petrochemical companies in the world. But not everyone knows the origins of the name and the symbol that represents the company.

Marcus Samuel and Co.

The current Shell company has its roots in Marcus Samuel and Co., an import and export group based in London and operating in the Far East. Samuel, when he established the company, imported and export oriental seashells. These seashells were popular items at that time. The Victorian English even used the shells as decoration for their trinket boxes.

In 1897, Samuel incorporated the Shell Transport and Trading Company for the importation of kerosene. Four years later, in 1901, he adopted a scallop or pectin as the company’s symbol. Given the company’s roots, it was not a surprising choice. The shell served as a major business opportunity for the company that improved its fortunes. All of Samuel’s kerosene tankers were even named after different types of seashells, a nod to the company’s origins as an exporter of seashells.

People would wonder why Shell’s executives would choose the hard-to-reproduce pecten shape. Of the seashells that the company had exported before, why would the pecten shell be selected as the company emblem?

The “Graham” Connection

It has long been a speculation that the pecten symbol was not selected by the company’s staff itself, but by a third party. A certain Mr. Graham, who was a major stockholder and director of Shell, may have been the one who suggested the symbol. There are evidences and indications that the symbol is part of the Graham Family’s coat of arms: the ‘St. James Shell.’

The Graham family had adopted the symbol after a pilgrimage by their ancestors to Santiago de Compostella, in Spain. Graham may have used his significant voting power to lobby the adoption of the St. James Shell as the company emblem.

The rest is history. After several years, the Shell symbol was revised continually, until the current design was created by influential designer Raymond Loewy in 1971.

The Red and Yellow Colors

The red and yellow colors also have their own story but the colors may have been derived from Spain just as the Pecten symbol had its roots in a Spanish city.

During its expansion, in 1915, the company established their initial service stations in the State of California. In order to stand out as much as possible from their competitors, the company decided use to bright colours. Given California’s Spanish roots, the company again made a choice based on Spain: the red and yellow were the colors of Spain.

The Enigmatic BMW Logo: What’s The Real Score?

Have you seen the BMW logo? It consists of a thick black ring, inside which the letters B,M and W are inscribed. Outside the black ring is a silver lining that is barely even seen. In the middle of the black ring is a pie with four slices. The slices are alternatively colored white, and blue.

The logo is very simple really, belying the company’s successful marketing of its products around the world. It is easily recognized among all the other corporate logos in the world because, despite the many revamps, its original look from its first registered incarnation in 1917 still remains.

Have you ever wondered where the logo came from? Other people have wondered too, and are torn apart between two theories: the propeller and the Bavarian flag.

The Shining Propeller

The company is said to support this theory, because it has a 1942 entry in its journal stating the logo appeared out of an engineer’s vision of an aura of two silver cones from a rotating propeller. Furthermore, he envisioned alternating silver and blue colors from the propellers themselves caused by the white and blue hues of the sky.

A BMW spokesperson, however, has reputed this claim. Facts show that the propeller was a component of the aircraft that was not made by the company, and that the company’s first aircraft engine test actually took place six months after the logo was created.

The Bavarian Flag

The source of this theory stems from the fact that the company is based in Munich, Bavaria from where it produces its products. The Bavarian flag is checkered with blue and white squares. The similarity in colors is evident, but why choose four alternating quarters in a circle instead of the checkered look of the flag itself?

This is because the Trademark Act as of 1916 did not allow companies to integrate into their trademarks the symbols of sovereigns as well as their coat of arms. In order to circumvent this prohibition, BMW’s marketers and designers are said to have deliberately copied an incorrect form of the Bavarian flag colors into the logo. As a result, the logo is not a direct copy of the Bavarian national colors but is still a very apparent evidence of BMW’s connection to the country of Bavaria.

What Is Your Conclusion?

Up to today, there has been no concrete statement as to where the company’s logo has originated. However, the logo has not been stopped from being easily recognized. This is perhaps also because of the hype caused by the controversy behind the logo, as a lot more people are discussing and showing pictures of the logo adding up to its popularity.

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